Whether we partner to grow your existing customer base or fully manage and develop your sales team, we establish clear metrics and KPIs from day one to ensure measurable ROI.
We collaborate with your leadership team to identify the KPIs that deliver the most value for your specific business goals. Every MSP is different, and we pride ourselves on being adaptable to your unique needs.
While net new revenue is always the ultimate measure of success, there are multiple indicators that tell the story of sustainable growth. Below are some of the KPIs—together, we'll determine which metrics are most meaningful for your organization.
Strategic Growth Metrics
- Revenue Growth Rate (MoM/QoQ/YoY)
- Sales Pipeline Value & Health
- Win Rate Improvement
- Average Deal Size Growth
- Sales Cycle Reduction
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- CAC:CLV Ratio
Operational Excellence Metrics
- Forecast Accuracy
- Pipeline Coverage Ratio (3:1 or 4:1 target)
- Sales Process Compliance
- CRM Data Quality Score
- Sales Expense to Revenue Ratio
Sales Team Training
(Additional service)
- Sales Methodology Adoption Rate
- Coaching Session Impact on Win Rate
- Individual Performance Improvement Rate
- Call/Meeting Quality Scores
- Confidence and Competency Self-Ratings
Sales Team Performance Metrics
(When team management services are included)
- Sales Quota Attainment Rate
- Revenue per Sales Rep
- Ramp Time for New Hires
- Sales Team Retention Rate
- Partner/Channel Revenue Contribution